I'm often asked by small business owners who are just starting out whether they really need a website. The simple answer is yes. Every business should have an online presence, and that includes a website. The next question is usually, 'How do I get a website?' That's where this article comes in.
Below are the seven basic steps that need to be completed to create and launch a new website. I’ll explain each item by comparing it to the components needed to build a new house. And I’ll split the steps into categories, based on whether they generally cost money and/or require special skills.
A. Costs money:
1. Purchase your website domain (URL) (i.e., www.mywebsite.com).
(This is like the colour of house you’ll be building or your address – it’s how people will recognize it when they see it.).
How? You would do this through a domain registration service such as Namecheap or Domain.com. Some platforms will offer a free domain for the first year. While a nice freebie, I generally recommend registering your domain independently so you maintain full control over it.
2. Select which platform you wish to use to design and hold your website.
(This is like the materials you’ll use to build the new house – some are more complex or user-friendly than others, but at the end of the day, the house will still look more or less the same to the public.)
3. Select which host you wish your website to be supported by.
(This is like the plot of land or strata where you’ll keep the new house – you’ll pay rent here for various behind-the-scenes support services that keep your house liveable.)
Note: The hosting is included in the do-it-yourself web builder platforms, but needs to be purchased separately if going with an independent content management system (CMS) such as a WordPress.org site.
B. Sometimes costs money, depending on the platform and complexity:
4. Select the template/theme of your website.
(This is like the style of landscaping and interior design you’ll choose – this will let your personal style shine through once the house is built.)
Regarding cost: Another question I often get asked is which is the cheapest option? Cost, not surprisingly, is often a determining factor in which type of website to create. But it shouldn't be the only factor. At the end of the day, there is little difference between the overall cost of a basic website, no matter which platform and host you choose. As your website grows in the future, you may have additional costs to add advanced features, and there are many ‘premium’ apps you can pay for, but there’s not a huge difference in the annual cost for a basic website. It’s best to select your website platform and host based on your needs.
C. Requires creativity, time, knowledge and dedication:
5. Create the content and organize what your web pages will look like.
(This is the painting and interior design of the house. You’ll start with naming the objective of your website and who you wish to engage, and then you’ll plan the design around that. Tip: Expect this to be a somewhat long process which never really feels ‘finished’ because you’ll always see things that need to be rearranged or fixed.)
How? You may wish to work with a virtual assistant who specializes in the platform you’ve chosen, who can guide you through the website creation process. This person should have knowledge of user experience and content best practices, search engine optimization (SEO), and how to best unify your entire online presence.
D. Requires a technical expert:
6. Set up backend/technical stuff to ready the site to launch.
(This is like hooking up plumbing and electrical services to ready the house to be lived in.)
How? Like for #5 above, you may wish to work with a virtual assistant who has experience in the platform you’ve chosen, who can either do these steps themselves or teach you to do it.
7. Launch the website!
(This is move-in day! After settling in and ensuring you’re happy with where things land, you may want to send out invitations to a house-warming!)
How? You may wish to use the expertise of a virtual assistant to help you plan the publicity surrounding your launch. The plan may include social media posts, emails, and other marketing opportunities.
I hope this helps clear up the confusion that often surrounds the mysterious world of website creation. It's up to you to decide whether you feel confident to build a new website yourself. I've laid out the basic tools needed and offered some bits of advice on where you may need specialized knowledge. My advice is usually: If you can't afford to hire someone create the entire site for you, do what you are able to do, and then ask for help when you need it. Just like with building a house, a good planning session at the very beginning can save a lot of repairs and backstepping later. And above all, don't skimp on the quality of your content! Sloppy writing and unclear navigation can cause newcomers to your site to become frustrated or lose trust in you before they even meet you. Your website should create a good impression with potential clients, and help them come to the conclusion that you are to be known, liked, and trusted.
Best of luck!
Disclaimer: As I’m an affiliate with some of the companies and services mentioned above, if you happen to purchase products using the links in this article, you may receive a discount and I may receive a small finder’s fee.